The Best Business Technology Title award will recognise the magazine, newspaper, website or combination of mediums that is most successful in serving the information needs of CIOs and IT and/or business managers, effectively conveying relevant technology issues in business terms.

Criteria:
Quality of content, Value to reader, Production Quality, Creativity, Commercial success
 
Explanation:
Quality of content
Stories and articles should be well-written and well researched showing a high degree of writing skill and flair.
Value to reader
A Title should have a well-developed understanding of its readership and the information needs of its readership.
Production Quality
A Title should be visually appealing or at least appropriate for its readership, with graphics that enhance the text, a logical layout and structure and headlines and captions that draw in the reader.
Creativity
A Title should be innovative, a thought-leader and utilise advanced publishing techniques. It should seek to engage the reader beyond a superficial level and where appropriate develop a sense of community, through its editorial, web site and other activities.
Commercial success
Commercial success, in terms of increases in circulation or readership, is generally a good indication of the effectiveness of a publication. Commercial success may involve gains in circulation or readership, measured by independent sources, or a leading or improving position in regard to advertising share.

Marks:
Each of the criteria should be given a mark out of 10.