The Best Industry Journalist will award the journalist whose writing is the most effective in meeting the information needs of IT industry executives and investors, effectively investigating and covering IT companies and the issues that relate to those companies and their investors.

Criteria:
Value to reader, Readability, Depth, Originality, Flair

Explanation:
Value to reader
Articles should be very relevant and of great value to the readership being targeted.
Readability
Articles should be written in a manner that makes them easily understood by the target audience.
Depth
Articles should be impeccably researched, relying on multiple and well-credentialed sources, as well as demonstrating a developed and authoritative grasp of the topic at hand.
Originality
Articles should be original, delivering new information, or a new spin on previously documented issues or news.
Flair
Articles should show flow, accuracy, balance and creativity in the manner they are written, drawing the reader into the story with well-crafted, entertaining and/or powerful phrasing, analogies, quotes and imagery. Nominations containing typos, spelling mistakes and/or factual errors may be automatically disqualified.

Marks
Each of the criteria should be given a mark out of 10, except for Flair which should be marked out of 8 and Value to
reader should be out of 12.

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