The Best Media Website award will honour the service that best uses online media to serve the information needs of its users.

Criteria:
Quality of content
Innovation and use of technology, Interactivity and Value, Editing and Production Quality, Commercial success
 
Explanation:
Quality of Content
Stories and articles should be well-written and well researched showing a high degree of writing skill and flair.  A website should be an invaluable information source. Its  editorial should be thought-provoking, causing its users to  question their thinking and expand their understanding and knowledge. It should be a thought leader to the audience it serves.
Innovation and Use of Technology
A website should be innovative and creative making the best use of up-to-date technology to consistently stimulate its users.
Interactivity and Value
A Website should be interactive and user friendly with a well-developed understanding of its readership and their information needs. It should seek to engage the reader beyond a superficial level and where appropriate develop a sense of community, through its editorial, website, feedback and other activities.
Editing and Production Quality
A website should be visually appealing or at least appropriate for its readership, with graphics that enhance the text, a logical layout, structure, headlines and captions that draw in the reader.
Commercial Success
Commercial success, in terms of subscription, site visits or website references, is generally a good indication of the effectiveness of a website. Commercial success may involve gains in readership, measured by independent sources, or a leading or improving position in regard to advertising share.

Marks:
Each of the criteria should be given a mark out of 10.

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